Brand history

The company’s mark is the mirror of the company’s identity. The brand has always represented our identity in FIMER. From the creation our brand suffered a natural evolution corresponding to the company’s evolution.

Year 1963 can be considered the revolution’s year. The architect Turati was indeed commissioned to redesign the FIMER brand. From this moment our identity has maintained a common line despite the renovation.

Stylistic characteristics is defined by a full logo, which gives a sense of solidity and security. Also characters’ lines are extremely vertical, clear identity of a company’s stability typical of our Group.

For these reasons and to strengthen further this image in the market, the common line has also been transferred to the other business units where it was kept unchanged stylistically and was just subjected to a color change, identity of the business unit.

Tradition and evolution go with each sphere of our being