The company’s mark is the mirror of the company’s identity. The brand has always represented our identity in FIMER.
From the creation our brand suffered a natural evolution corresponding to the company’s evolution.
Year 1963 can be considered the revolution’s year. The architect Turati was indeed commissioned to redesign the FIMER brand. From this moment our identity has maintained a common line despite the renovation.
Stylistic characteristics is defined by a full logo, which gives a sense of solidity and security. Also characters’ lines are extremely vertical, clear identity of a company’s stability typical of our Group.
For these reasons and to strengthen further this image in the market, the common line has also been transferred to the other business units where it was kept unchanged stylistically and was just subjected to a color change, identity of the business unit.
For the 75th Anniversary, the logo FIMER was restyled, with the aim of emphasise the present and the future of the company, focused towards sustainability and renewable energy. For this reason, even our brand architecture is reinterpreted including new payoff, in accordance with our business, while preservino our great background.