Location: Melbourne or Sydney - Australia
Function: Marketing
Local Org Unit: Sales & Marketing
Reporting Line: Australian Marketing & Communications Manager
Level / Seniority: Mid-level
Employment Contract Type: Permanent; Full-Time
Education: Degree in Marketing; Communications or similar
Languages: Fluent English
Experience: Minimum 3 y experience in similar roles
JOB SUMMARY AND SCOPE
The role will be responsible for supporting the development and the execution of local marketing strategies for the Solar and EVI Businesses.
ACTIVITIES
• Provide input into and execute consistent yearly marketing plans regarding global and country priorities for its solar inverters and electric vehicle chargers.
• Ensure consistent branding implementation across all communication activities
• Plan and execute customer events, trade shows and webinars (physical and digital) and monitor results.
• Plan and execute local social media content and campaigns.
• Keep the FIMER corporate website (local version) updated with the latest information.
• Create content (press releases, case studies, videos, articles, social) to increase brand awareness, lead generation and thought leadership.
• Plan and execute off/online advertising campaigns on trade publications to increase brand awareness and leads generations
• Coordinate local PR in respect of global and local strategies
• Support internal communications initiatives to ensure that all relevant company functions are kept informed of marketing objectives, plans and results
• Work with the global marketing team to support local requirements.
• Support co/marketing activities with Channel Partners where required
• Execute marketing activities and promotions to drive installer loyalty and demand creation
• Support the delivery of the local Certified Installer Program
• Monitor competitor marketing activities, campaigns and project wins
REQUIRED PROFILE
TECHNICAL SKILLS
MUST HAVE
• Experience in executing marketing campaigns, end to end.
• Experience in digital and social media marketing.
• Fluent English, both written and spoken.
• Experience using Adobe Creative Suite (particularly InDesign, Illustrator & Photoshop, Premiere Pro) and Microsoft Office
• High level of computer literacy
NICE TO HAVE
• Experience or knowledge in Solar/Renewables industries
• Knowledge of basic HTML and CSS
BEHAVIORAL SKILLS
MUST HAVE
• Excellent attention to detail
• Self-starter and delivers on schedule
• People skills to facilitate input from internal and external stakeholders when required for completion of assigned tasks
• Ability to work effectively under pressure to meet deadlines.
• Strong communication skills, both oral and written.
• Works well with others in a team environment
All candidates interested should submit their applications through the LinkedIn job post.
Professionals aligned with requested profile will be contacted; we thank in advance the other candidates, who will not be given direct feedback, we will keep their profiles highlighted for future opportunities.
FIMER promotes an equal opportunity and diverse environment – all applications from talented individuals are welcome!